Introduction to Media and Information Literacy

What is Media and Information Literacy? 
       Media and information literacy is the essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. It includes information, communication and digital literacy. It is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities.


The following terms are needed in Media and Information Literacy:

MEDIA
The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computer, film, etc. It also refers to any physical object used to communicate messages.

INFORMATION
A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.

TECHNOLOGY
Hardware used to create and communicate with media e.g. radio, telephone, computer,
Satellite, printing press, etc. 

LITERACY
The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achive their goals, develop their knowledge and potential, and participate fully in their community and wider society.

MEDIA LITERACY
The ability to access, analyze, evaluate, and create media in a variety of forms.

INFORMATION LITERACY
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in it’s various formats.

TECHNOLOGY LITERACY
           The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.


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